The Danish company that produces one of the most popular beers in the world to take advantage of the market focuses on sustainability and innovation. Last week, at the World Economic Forum in Davos, Switzerland, Carlsberg announced the development of a completelybiodegradable beer bottle, made of wood fiber. You read that right: all parts of the bottle, including the cap, will be realized only with biodegradable materials. It's called "Green fiber bottle" and is the result of a three-year project, developed in collaboration with the packaging company ecoXpac, the Innovation Fund Denmark and Technical University of Denmark. This is in addition to other initiatives that are part of Carlsberg circolar community (Ccc), a platform in which the Carlsberg and other leading companies in the production of containers collaborate on the development of new packaging solutions with low environmental impact.
"We think that this project will mark a sea change in the method of packaging of liquids and will be another important step in our journey towards a zero waste economy - said Andraea Dawson-Shepherd, Vice President for Corporate Affairs of Carlsberg - within Carlsberg we are firm believers in the importance of circular economy to ensure future growth and sustainable development on our planet.” Thanks to this, and many other projects, Carlsberg has won many awards, including the prestigious C2C certification, attesting that the product does not cause any pollution or damage to the community and is essentially based on respect for the environment and people.