Cinema and sustainability: a possible union

Jan 14, 2015 | written by:

Watch a good movie at the cinema is a pleasure that does not give up when we have the chance. But the realization of a film can be very polluting. That's why as well as numerous companies and sectors have made great strides to integrate sustainability in their policies also the film world is moving closer to sustainability. For example, in 2006 in British Columbia was born Reel green, independent agency that provides tools and information to companies and individuals who want to produce movies in an environmentally responsible manner. While other agencies, such as Keep it Green Recycling and Green Spark Group, involved in helping production companies with the management of recycling and pollution emissions.The last film produced by Walt Disney Pictures and filmed in Vancouver, "Tomorrowland", is an example of a film produced with low environmental impact, as 91 percent of the waste generated during the process was in fact recycled. Other examples of production companies increasingly attentive to this issue are: 20th Century Fox, NBC Universal and Sony Pictures, which, for the realization of "The Amazing Spider-Man 2" has led to nearly 50 tons of recycled materials and saved $ 400,000.

As well as in our daily lives, the most simple steps can make a difference when we talk about sustainability: use less paper, for example, is the first step. According to a report prepared by the company Green Screen Toronto, use a sheet on both sides may well save $ 17,500, and reuse 25 percent of the material used for the construction of the sets could save approximately $ 20,500.

Very interesting numbers. Moreover, watching a movie that has saved tons of CO2 is even better.

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