As you probably know (especially if you live there), the United States is one of the largest waste producers in the world.
American cities spend about $5 billion a year just sending waste to the landfills, while there's a projected $11 billion to be made in end-markets. In the US modern infrastructures to increase recycling are lacking: for this reason 10 companies founded the ‘Closed Loop Fund’: they give money to the municipalities to let them build infrastructures to reduce waste and recycle as much as possible.
PepsiCo, Keurig and Green Mountain Walmart, three of the main investors of ‘Closed Loop Fund’, talk about this initiative’s steps. Keurig, through extensive testing, is working to find a new recyclable material for the K-cup, beverage container, that still guarantees the product's simplicity, convenience and quality. The PepsiCo company's goal is to get recycling rates to at least 50 percent for cans and bottles by 2018. The Walmart hopes to use three billion pounds of recycled materials in their products by 2020.