The project launched by the German motorist house at the Eurocities meeting held in Monaco of Bavaria on 7 November, with the aim to explore cutting-edge infrastructure projects in Europe, is called Light and Charge.
The lack of dissemination of charging stations is one of the main limitations of electric vehicles according to BMW, which, therefore, develops a new street lighting system that is also able to recharge the cars. In summary, the prototype light and charger combines the latest LED technology, currently considered the most sustainable source of light, with a net connection system without contacts, integrated into the network ChargeNow of BMW, to recharge the high-voltage batteries for electric vehicles, thereby promoting electric mobility. You can pay for the energy used by an application for smartphones. Of course, we know that electric cars aren't totally "carbon neutral" because it all depends on how this electricity is produced, but right now they are an alternative to far more sustainable to conventional engines.
“Light and Charge is a simple and innovative solution to integrate naturally into the city a reliable network of charging stations - said Peter Schwarzenbauer, Member of the Board of Directors BMW, which adds - only with complete infrastructure for charging the vehicles we see a future with more electric cars in the cities.”
With this initiative BMW has done something more than its competitors: every car manufacturer has launched its electric cars, BMW with this infrastructure investment will make it possible to use them (with purchase them, of course), because marketing can "sell" new ways of life, an increasingly necessary role to limit the effects of climate change. So marketing and innovation meet the sustainability, to do good for the environment and business.