Once upon a time in the coldest place of them all, the North Pole, was a round figure spotted with a red and white colored costume. We found out that his name is Santa Claus. But, that can’t be because Santa wears a green costume. It wasn’t until we spoke to the elves in the North Pole that we realized Santa has been reformed. This is a tragedy in the eyes of the green community. The question now boils down to, why did this happen?
It all began in the 1930’s, when the soda company Coca-Cola was looking for a way to increase the sales of their product during the winter season. A year later they expanded their target audience from the adults who lacked happiness to all family members who required cheer and joy. That essentially describes Christmas and the vibe you should surround yourself with during that time. Coca-Cola took advantage of that depiction and made their beverage enjoyable by everyone. They did so by launching an extensive advertising campaign to demonstrate its new appeal.
Coca-Cola felt that was not enough, so they started connecting with experienced workers to figure out another solution. Finally, they got in contact with a talented commercial illustrator named Haddon Sundblom, who has a great history in his field. Haddon felt that the only way to continue the joyful and happy appeal for viewers when talking about Coca-Cola could be illustrated through a famous poem called, “A Visit from St. Nicholas” by Clement Clarke Moore. This is the start to Santa Claus becoming altered and not as we remember him in green. The poem portrays Santa as a portly, jolly man in a red and white outfit with a huge bag full of gifts for everyone.
The Coca-Cola Company decided to go with this idea and also add their own creativity to the poem to make it into an advertisement focused only on Santa Claus and the beverage. This helped increase Coca-Cola’s sales throughout the winter and make it appealing to its target market because it was successful. The publicity of the Santa transformation has helped to create the modern image of Santa Claus as we know him today: a joyous, round, white-bearded man, with a red coat and white collar and cuffs, white-cuffed red trousers, and a black leather belt and black boots to match.
When you think of Santa Claus, you immediately think green because, that’s how he started out. But Coca-Cola took it upon themselves to go ahead and change that because the color of their soda company is also red and white. They wanted to stand out and make more money during all seasons, and Santa is mostly important during winter. Making Santa red and white was a boost for their business and now everyone loves Coca-Cola because everyone loves Santa!
These days, the sacredness of Coca-Cola and Santa Claus has expired. Santa and Coca-Cola are ubiquitous, but no one really remembers that the two were at one time closely entwined. This is a history that is very hard to understand, but it exemplifies the development of the Santa Claus we recognize today.
Anyways, this is the story of Santa Claus that left the green community speechless, so to make them happy again, we are campaigning to get Santa back to green.
The End #backtogreen on www.treedom.net/backtogreen