Earth is thirsty

Oct 09, 2015 | written by:

Water crisis is not a news, but the consequences and the imminent risks that everyone will face - if changes won’t be taken into consideration - are often underestimate. These are some important data to let you understand what it’s happening:

  • in the last 20 years, 55% of China's rivers have disappeared due to industrial use;
  • more than 70% of the western United States has been hit by drought resulting in a loss of approximately 2.7 billion dollars to California's economy;
  • in February 2015, St.Paul ran out of water for four days;
  • within the next 15-20 years, the worsening water security situation risks triggering a global food crisis, with shortfalls of up to 30% in cereal production;
  • by 2030 the global demand for water will be 40% greater than supply.


'Thirst', a nonprofit organization supported by the United Nations, is born in California to face this problem. The foundation is responsible for ensuring the availability and sustainable use of water affecting the entire supply chain. That's not all. Involving businesses, governments and schools, 'Thirst' aims to educate future generations and to create aware citizens of the use and the consumption of water. Making small changes to your lifestyle and consumption can help to create an ocean (hopefully in the true sense of the word) of improvements.


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