Here we are, really. Summer holidays are going to get straight to the heart, cities are beginning gradually to empty to get to desertification in the coming weeks. It's time to pack your bags and whether you go to the sea, mountain or hill, the sunscreen products can not miss in the handbook of a good traveler, a public health challenge, but also an environmental concern.
Eau thermale Avène has always been active in the protection and care of sensitive skin, turning its commitment in defense of the environment. Skin protect, ocean respect: this is the double commitment that led the Laboratoires dermatologiques Avène towards an environmentally responsible path for the search of new formulas that protect most effectively all types of skin, minimizing the impact of its solar products on marine biodiversity.
The Skin protect/Ocean respect project embodies exactly this double ethical responsibility approach, i.e. developing formulas that ensure optimal UVA-UVB protection, while reducing the environmental impact throughout the product life cycle. How? Combining the study of formulas capable of optimizing the photoprotection and the photostability of the products, minimizing the number of sunscreens and avoiding water-soluble sunscreens and silicones, easily assimilated by marine organisms and non-biodegradable.
For many years, the Laboratoires dermatologiques Avène engage in environmental impact reduction in their production cycle (electricity consumption from renewable energy, reducing CO2 emissions, waste valorisation) and this year they wanted to do more, supporting the action of PUR PROJET. Known for its commitment to environmental projects and for its continuous search for actions that have a real social dimension, PUR PROJET and Eau thermale Avène support a socio-environmental program on the regeneration of corals to preserve the marine ecosystem. This project, made in Indonesia, allowing the creation and restoration of coral reefs, whose survival is threatened today, indeed 27% of coral reefs has been irreversibly destroyed in the last 30 years. It is a project that uses advanced technologies to promote the growth of corals and develop a long-term 'coral culture', in partnership with local people.