Eileen Fisher, when fashion is 100% sustainable

Nov 02, 2016 | written by:

Simple lines, creative and joyful design for timeless clothes, away from the trend of the moment, designed to last for long. So in 1984, Eileen Fisher founded her eponymous company, addressing her work to modern women, giving a kind of organic linen knits, alpaca, organic cotton which joins a totally eco-friendly denim. In over thirty years of activity, more than 60 stores have been opened in the US, Canada and UK, remaining always true to the founding values of design and concept, but also to the ethical and environmental impact.

This last point, the interest in the eco-sustainability of its items, is what distinguishes it from the many other companies. The goal is simple and at the same time challenging: a design with no negative impact from the beginning of the creative process, a choice that implies a selection of yarns and fabrics to be used only if produced sustainably.

The commitment was made more evident when the long-term project VISION 2020 has been launched which provides goals to be achieved by 2020 on more fronts of the production. For example, the commitment to use sustainable fibers is already there, the further commitment is to use only organic cotton and linen by the target date. In addition, the intention is to only use wool from sheep bred on lands sustainably managed.

At most dye houses, hazardous chemicals go into your clothes—and out with the wastewater for treatment. Since 2009 Eileen Fisher is working to shift its global dye houses toward responsible chemical, water and energy usage. Target? Reach 30% by 2020, as well as get to a saving of 25% of water in all the processes and leaving less fabric waste on the cutting room floor. Emit less carbon is the other goal: by 2020 US operations won't just be carbon neutral. They'll be carbon positive.

In 2014 another pioneering project was launched bringing together sustainability and traceability: being able to know more about people and processes involved in the creation of items. The objective is to reach a total mapping of the production chain. In understanding the origin of products and components, the hope is to discover new stories about people behind the article itself, their communities and how the natural environment is influenced. Traceability is definitely an added value that will enable the company to be even more transparent with customers.

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