Ethical Fashion Initiative and 'Beat of Africa' project

Oct 01, 2015 | written by:

Exuberant prints that color the silhouette, creative details on sports lines, tradition and modernity: for the third consecutive year, Biffi Boutique and ITC Ethical Fashion Initiative brought the Beat of Africa to Milan’s celebration of Vogue Fashion’s Night Out and Milan Fashion Week.

The Milanese boutique displayed the Spring/Summer 2016 womenswear looks by four designers selected by the Ethical Fashion Initiative: MaXhosa by Laduma (South Africa), Mimi Plange (US-Ghana), Sindiso Khumalo (South Africa) and Sophie Zinga (Senegal). Each designer has developed a special limited edition fashion item sold at the event. All proceeds from these items have been donated to Istituto Monzino’s cardiovascular diseases research.



UK-Ivorian label, Dent de Man also showcased their Spring/Summer 2016 leather bags, made in partnership with Ethical Fashion Initiative.. This initiative is very important for these designers: it is a great opportunity for their visibility and they can expand their stockiest list. This is, indeed, the purpose of the Ethical Fashion Initiative: it works with the rising generation of fashion talents from Africa, encouraging the forging of fulfilling creative collaborations with artisans on the continent. The Ethical Fashion Initiative also enables artisans living in urban and rural poverty to connect with the global fashion chain.

Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry.

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