Foodmaps: proximity marketing and geolocation to reduce food waste

Sep 17, 2015 | written by:

Do you have a smartphone and you hate food waste? You will love this post for sure!

A team of IT developers, graphic designers and social media managers created an interesting project to fight food waste and give consumers an innovative tool to find the best deals: its name is Foodmaps, and it is an app realized following the proximity marketing concept.



According to FAO, every year 1.3 billion tons of foodis thrown away and food waste is responsible for the emission into the atmosphere of 3.3 tons of CO2, employment of 1.4 billion hectares of land and consumption of 250 cubic kilometers of water (no country in the world uses it so much).

Foodmaps team wants to limit this problem, geolocating food that is likely to remain unsold at the end of the day (in shops, takeaways or other food) and making them available to users. This is possible thanks to the proximity marketing as well as Beacons, small transmitters that work with Bluetooth Low Energy (BLE). These are able to identify the device in its range (distances up to 70 meters) and through the app, the smartphone of each person becomes a receiver of notifications about discounts, promotions, events, etc.

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