As you may have noticed, for brands it’s becoming increasingly important to have a green and sustainable project to be pursued. A matter even of reputation in the most social era, in which everything could be shared and comment.
Today it’s Ford turn, who arrives in our blog as a novice at the HKTDC Hong Kong Fashion Week and at the same time as a "queen" of the same having taken part in the EcoChic Design Award 2015/2016 grand finale show. Five outfits featured in the show were made entirely from the up-cycling (the process of transforming by-products, waste materials into new materials or products of better quality) of Ford’s sustainable seat fabrics, which are made from recycled plastic bottles.
The garments were designed inside the Ford Design Challenge: 10 emerging designers, hailing from all over the word, were tasked with creating high-fashion outfits using sustainable fabrics, taking inspiration from the landmarks of the city of Hong Kong. Ford is the first time that crosses the same paths of the fashion industry, but it’s since a long time that the company is committed to finding a sustainable design. Beyond seat fabrics, Ford produces storage bins using wheat-straw and dashboards padded with scrap cotton from recycled jeans. Today, the company continues to experiment with new biomaterials and these efforts are all part of Ford’s global sustainability strategy to lessen its environmental footprint.