Light green, dark green, teal green, emerald green and also... 'Veja green'! The famous French brand founded in 2004 by Sébastien Kopp and François-Ghislain Morillion, employs some of the green materials on the planet to make ecological sneakers to be included in a eco-friendly wardrobe.
The Veja French company, known for the environment's and workers' respect, blinks one eye to the nature using things like wild Amazonian rubber, organic and fair-trade cotton, vegetable-tanned leather, tropical fish-skin waste and, more importantly, recycled plastic bottles. The latest brand's invention is called B-Mesh (translated 'bottle mesh'), a textile produced in Rio de Janeiro using high-performance machines, made from 100% post-consumer materials, flexible, waterproof and breathable, essential characteristics for a sneaker worthy that name.
According to the founders, about three plastic bottles are enough to create beautiful, modern, minimalist, and eco-friendlypair of shoes. The Veja company is working with all its strength to turn a waste product into high quality products, with a minimum energy footprint.