#GardensOnCanvas and Impressify

Jun 29, 2016 | written by:

Higher brightness, bright colors, contrasts and shadows. All of us know well the filters in Instagram-style, we spend minutes to choose which one using to give each photograph an artistic touch and as soon as we are convinced of the choice made we'll post our masterpiece on social networks. Transforming our garden, our cat, our portrait in an Impressionist animated work, however, is certainly not an everyday thing: the New York Botanical Garden (NYBG), the famous botanical garden and National Historic Landmark located in the neighborhood of the Bronx in New York City, 100 hectares of verdant landscape that supports over one million different living plants (tropical, temperate and desert flora) which annually captures the attention of million visitors, make it possible.

The New York Botanical Garden, on the occasion of the Haupt Conservatory's 'American Gardens on Canvas' exhibition which will take place until 11 September, launches a particular initiative through the site 'Impressify'. To promote the exhibition dedicated to the American Impressionism (an artistic style that flourished at the turn of the 20th century and which focuses on the 'en plein air' painting, outdoors, outside the traditional artist's studio, describing the vibrations of light and shadows that characterize the streets, the countryside and landscapes at different times of the day through quick touches, combinations and stains) indeed, the organization has worked with the Midwell agency to create a website that is able to change in a few seconds any image in a painting in Degas style, leaving the user the freedom to be an artist and to choose the color, lighting, brush strokes and subtle animations, leaving aside the canvas and brushes and using only personal computer, tablet, or phone.

Users who use Impressify (available until September, the month in which the exhibition will end) will be able to download and share the image by e-mail or on their social media accounts with the hashtag #GardensOnCanvas.

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