Green Carpet Challenge

Jan 16, 2016 | written by:

Damn her. Good at her job and she likes the green. How can you not sympathize with her at least a little bit? Although she stole the Hollywood actor Colin Firth to his fans, get married in 1997, the Italian Livia Giuggioli, best known as Livia Firth, is one of the main activists in the world stage able to involve important fashion brands, award-winning actors, but especially able to make the eco-friendly sexy and attractive, removing that aura of boredom and renewing it.

Everything was born almost ten years ago, when she opened, in London, with his brother Nicholas, Eco-Age, a store that initially sold only design home objects, all made from recycled materials, then extending even to jewelry, paintings and clothes, especially clothes. From the latter comes the idea of ​​the Green Carpet Challenge: wear a movie star with eco-high fashion clothes made by famous designers. In 2010, her husband Colin was named Best Actor for A Single Man: a perfect opportunity to start up the project. In two years, the GCC has become a real business involving brands as Gucci, Burberry, Armani, Moschino, Prada, Valentino. For actors and actresses is a pleasure to wear these creations and to join the revolution of eco sexy star system. Today Eco-Age is a solid consulting firm specializing in enabling companies to grow and add value through sustainability, while the GCC has become its best communication channel.

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