Pantone, the American authority on colour that every December decreed the colour of the new year, has chosen: the representative colour of 2017 is greenery. Exactly as the name suggests, it is a shade of green with a hint of yellow, a fresh, sparkling, lively but at the same time pleasant and light color that evokes the awakening of nature, the beginning of spring, the grass of a flooded sun meadow.
Going ahead, then, to all that is greenery, including clothing, design, make up but also travel. There are many destinations that recall, for their color, the Pantone's choice for 2017. From the wild and authentic nature of the countries in South America to the tea-garden in Sri Lanka up to the lush rice fields of China and Scottish Highlands, a green style trip. Beautiful places where you can be close with nature, respecting the environment and putting into practice a more sustainable way of life.
“The colour is chosen based on our concrete experiences, a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. In the case of greenery we noticed that designers like Balenciaga, Gucci, Prada and Michael Kors have used it for their collections, while large companies have started using artificial turf in their offices - explains Leatrice Eiseman, executive director of the Pantone Color Institute - We live in a very complex political and social context in which we need to put ourselves in contact with nature. Greenery symbolizes revive, restore and renew”.
Typical of lush foliage and green natural landscapes, greenery recalls the need to breathe clean air. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.