If you don't pick it up they will: one powerful social campaign

Sep 05, 2014 | written by:

"If you don't pick it up they will" is the new campaign launched by Endangered Wildlife Trust. Nowadays the problem of waste is one of the most serious that affect our planet. Millions of small objects are thrown on our roads every day. But what happens after that? The birds do the work of garbage collectors and this photo shows the consequences. After the publication of this image, which depicts a dead bird with the body completely full of junk, many people have opened their eyes. The campaign has been able to increase recycling in the cities where it was promoted.

Great job!

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