International Day of Happiness: joy and sustainability go hand in hand

Mar 20, 2017 | written by:

Keyword? Smiling! That's right because today, March 20th, the International Day of Happiness is celebrated around the world, an occasion established by the General Assembly of the United Nations to reflect on human existence and on the importance of creating political, social and economic harmony. The pursuit of happiness is primary objective of human being, is an important personal issue for us all: who doesn't want to be happy? Who doesn't want their children to lead happy lives? The welfare of a nation is not measured by income but with happiness. Unhappiness is a breeding ground for social discontent with a resultant vicious cycle of crime, conflict and insecurity. This represents a serious problem for businesses because, you know, unhappy workplaces are less productive, have higher levels of sickness absence, are less innovative and, alas, less fun.

Certainly, a materialistic life leads to a future with massive structural inequalities (such as the powerful control and the increasingly limited environmental resources such as water and sources of energy) and not much happiness. We need to talk about joy in our families, our schools, our communities and in politics, and  there has to be a conscious effort to align the business needs with both personal needs and societal ones. “The world needs a new economic paradigm that recognizes the parity between the three pillars of sustainable development. Social, economic and environmental wellbeing are indivisible. Together they define gross global happiness - the United Nations Secretary General from 2007 to 2016 Ban Ki-moon said - For these reasons, we should be established the primacy of the Gross National Happiness over Gross Domestic Product, recognizing the importance of happiness and well-being as universal goals and aspirations for all the inhabitants of the earth”.  

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