Mars, Bounty, Twix and Snickers: the sustainable bars

Jul 26, 2016 | written by:

Caramel bars, coconut, biscuit, candy bars covered with milk chocolate but also filled with caramel and peanuts. How tasty! And as you may guessed they are respectively Mars, Bounty, Twix and Snickers, brands which belong to the US multinational Mars Incorporated, founded in 1911 in Tacoma, Washington by Sir Franklin Clarence Mars.

If the good taste of its products is appreciated and recognized, only few know about sustainability operations that the company is carrying on since its foundation. Mission and business visions are based on five principles: quality, responsibility, efficiency, reciprocity and freedom that every five years are confirmed and put into practice. For example, in 2015, Mars achieved the goal to reduce greenhouse gas emissions from its operations by 25%. Company’s responsibility and efficiency could be easily seen also for the topic of renewable energy: Mesquite Creek is a wind farm in Texas created specifically for generating the electricity needed to power all US factories could have in a year. The same action is carried on in UK with the construction of another wind farm in Moy, Scotland.

Achieved but still to improve, it’s instead the objective of increasing the use of recycled packaging: from 21.3% in 2007 to 38.5% in 2015. What about health and wellbeing? Mars commitment was to achieve the stated objectives two years in advance: in 2013 the company reduced the sodium in its food products by 25% compared to the 2007 amount; while since 2014, over 99% of chocolate products have less than 250 kcal. Due to its leadership created over the years, Mars is also able to positively influence its consumers suggesting them to follow major health authorities’ advices such as limiting intake of added sugars to no more than 10% of total calories consumed in a day.

All the successes achieved spread out the door to new increasingly brave and arduous future goals as the commitment to reduce fossil fuels and water use by 25%. The multinational company is also working in collaboration with the World Coffee Research to deal with low productivity, low incomes for farmers, impact that climate change is having on coffee plantations and tea. Similarly, the work with the World Cocoa Foundation continues in order to help cocoa farmers to be able to face the new environmental phenomenons. Next time you bite a Mars bar certainly you will still think "so delicious!", but also to all good actions carried on by the company. Ah yes, I almost forgot: in 2014 Mars recorded sales for $33 billion with over 75,000 people employed. According to a precise internal policy, the company has no debt and fuels investments only with their profits.

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