The Big Melt. A QR against the effects of climate change

May 30, 2014 | written by:

With winter ending and the ice on Amsterdam’s canals melting, the World Wildlife Fund took the opportunity to remind people about the effects of climate change on global warming. Using sticky sand and chalk, environmentally friendly QR codes were printed on the canal’s ice with sheet-metal stencils. The codes were scannable from surrounding roads and bridges, linking viewers to a page of the WWF’s website about melting polar ice caps. Once temperatures started warming up and the project melted with ice, the context of the message was made clear.

Very cool, very strong, very green.

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