The campaign of Clemenger BBDO. Every day is a struggle for the homeless

Jul 16, 2014 | written by:

 

How much food do we waste every day?

The new campaign of the Advertising Agency Clemenger BBDO (Melbourne, Australia) is trying to solve this issue. The Agency has decided to create a small but efficient campaign to sensitize people to the problem. To reduce the millions tons of food that people throw every year, it has "personalized" the bins of the city, trying to convey a clear and concise message: why do you throw good food if there are people around the world who have nothing to eat? Some cutlery next to the hole (which is a "plate") of the bin and ... problem solved! Surely we'll think twice before throwing food! We have to think about the treasure that we have...

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