The note Sportlifestyle company few years ago has set itself the mission of "becoming the most desirable and sustainable" - said Franz Koch, CEO of Puma - and making this its competitive advantage. Puma is aware that the transparency and the environment are gaining more and more attention nowadays, indeed the brand is leading green solutions on multiple fronts. Inside, it is carrying out environmental research to reduce the environmental impact of its business and its production, and to make evident its environment commitment to its consumers, it is investing in the definition of maneuvers “outside". Among these initiatives there is the development of an innovative packaging for its products, the "clever little bag", designed by Yves Béhard of Fuseproject . Replace the cardboard box of shoes with a no more useless tissue will reduce the use of 8,500 tons of paper, 20 million megajoules of electricity and 1 million liters of water, in addition to reducing the emission of carbon dioxide by 10,000 tons. Big numbers!
But that's not all! In 2012, Puma in India inaugurates its first eco-store. The structure of the store is made of recycled steel and reclaimed from old DVD players, bicycles and metal boxes, the internal temperature is kept constant 24 degrees, thanks to an insulating layer and the dissipation of excess heat in the ground so as to make less air conditioning. The 100% of the electricity needed is produced by a photovoltaic system that produces 10,384 kWh of energy per year, while the furniture was made of recycled wood. The great commitment of Puma is an example for all those companies who have not yet realized the need and the advantages to take responsibility for the environment.