The new advertising Budweiser: don’t risk driving, a friend waiting for you

Sep 29, 2014 | written by:

Do you remember “Puppy Love”, the commercial Budweiser launched at Super Bowl? Today, in a new ad, Budweiser is using another of its animal actors to promote responsible drinking. The brand offers a sort of sequel for its last “public interest” campaign, entitled “Friends are waiting”.

This time, the main characters are a boy and his puppy dog (referred to as simply “Buddy” in the ad), which we see it grow and become a cheerful affectionate bid dog. More and more tenderness. One night, when Buddy’s friend leaves with five of his own friends – and a six-pack of Budweiser – we see Buddy waiting by the door, the window and at on the sofa. His faithful friend stays up all night to wait for him. The guy doesn’t seem to come back and let us viewers to imagine the worst.

Fortunately, the story has a touching happy ending accompanied by "Make a plan to make it home. Your friends are counting on you.” The epilogue is useful to convey the social message of the importance of not driving after drinking. Companies who choose to promote their brand by conveying a positive message are the ones that most have understood the current market. And the results speak for themselves: 14 million views in eight days. We know that the choice to put man's best friend in the spotlight is not the latest strategy in the advertising landscape, but we also know that the dog is always confirms the first places in the trends of research on the internet. And it can also involve the target is not directly affected by the communicative strategy. And the commercial quickly becomes viral.

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