The new campaign “Stop the Violence : Don’t Drink and Drive” of the brasilian agency Terremoto Propaganda, through powerful images, wants to tackle the serious problem of driving under the effects of alcohol. Every year thousands of people lose their lives because of this. Penalties for reckless drivers are not strict enough. For this reason, many organizations are fighting fiercely to institute the penalty of road murder. The real solution to the problem, however, is only one: don’t drink if you have to drive. The only one. And it should not be forgotten.