Treedom and Addi: where there is a needle, there is also a tree

Mar 17, 2016 | written by:

The figures speak for themselves, in recent years the DIY market in Germany has increased at a staggering rate, reaching 2 billion in 2014.

From DIY to gardening, from knitting to personalized and strictly handmade products, the trend of DIY is constantly growing and the proliferation of online marketplaces, along with courses and events, is an example of this.

This week only, h+h Cologne presents the international trade fair for the hobby and craft from today, Friday the 18th until Sunday, March 20th. It will be held in Cologne (Germany, along with France, is among the European countries where the DIY trend has gained much success).

If you happen to walk through the stands, you will have the opportunity to visit SELTER GUSTAV GmbH & Co. which has produced needles for sewing, knitting, and crocheting strictly in Germany for the past 187 years. Unlike other similar products, those of Gustav Selter – which is also known as Addi Germany - are handmade the same way the products that they will help to create are.

Along with his participation at h+h Cologne, Gustav Selter has planted, with Treedom, a forest of trees that you can see here. The trees will be distributed to the people who will visit their stand at the fair through the pencils that you can see photographed above and below in this post. The foliage hides a tree code that potential customers can enter on our site to redeem the tree that was gifted to them.

 

 

The trees of Addi forest will be planted in two of our reforestation projects in Malawi and Senegal, and will help to capture enough CO2 to reverse the emissions of 156 trucks.

If Tolstoj said that "Where there is a needle, there is also the thread", we can say "Where there is a needle, there is also a tree” :)

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