Vietnamese VIPs and the anti-coal campaign

Apr 05, 2016 | written by:

Usually we try to imagine the world better than it is, but there are those who don't leaves no much room for imagination and keep our feet on the ground, facing the reality. So, in the new photo campaign called 'I Can't', sponsored by the environmentalist international organization and by the Center of Hands-on Actions and Networking for Growth and Environment, some Vietnamese celebrities, from beneath gas masks, send a strong and clear message: 'We are troubled by the prospect of a world ruined by coal'.

The actress Diem My, the contemporary dancer Do Hai Anh (pretty much the Carrie Underwood and Beyoncé of Vietnam) and the musician Trong Hieu are some of the famous characters portrays inside a frightening dystopia in which it is impossible to pursue their passion due to pollution: a singer trapped behind a gas mask is not able to be heard, an actress can't wear her broken opera mask and finally a dancer dances in an environment rich of polluting gases with an injured swan.




The suggestive photographic campaign draws attention to the negative impact of emissions from coal-fired power plants that cause 4,300 premature deaths in Vietnam each year but things are slowly looking up: the country's prime minister, indeed, announced in January that the government was halting plans to develop new coal plants in order to limit greenhouse gas emissions.

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