WWF: brilliant insight, the campaign works

Aug 21, 2014 | written by:

How much can be terrible the view of a shark fin? Its absence is more terrible.

And this is precisely the message that WWF tries to launch through its new campaign

"Horrifying vs. More Horrifying".

Every year we lose a huge number of aquatic animals due to pollution and

fishing. This is inevitably causing the disappearance of many species. The real horror movie is a

world without sharks. Certainly not the ones that we usually see on television.


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