Oct 12, 2023 | written by: People at Treedom
Our mission is to make the planet a greener and fairer place. We pursue this goal with long-term tree planting projects, working with project partners worldwide and the support of our community and more than 11,000 companies.
Great goals are best achieved together - with cooperation and innovation. So it's all the more rewarding when we get to share ideas with other sustainable initiatives at events. The message we are taking with us this year: We are not alone!
IFA Berlin
Daniel, Shilpa and Martina in the "tree nursery" in the Sustainability Village
IFA in Berlin is the world's largest trade fair for consumer electronics and household appliances with a long tradition. Year after year, IFA gives us a glimpse into the future: This is where pioneers of the industry meet and present their latest innovations.
This year, Treedom was a sustainable partner of the trade fair for the first time. In addition to building a digital forest for the event, our colleagues Martina, Shilpa and Daniel each distributed one of 500 tree sponsorships to guests at Sustainability. The stand with the look of a tree nursery was received with great interest by the visitors.
Another highlight: Our Forestry Manager Martina was invited to be one of the speakers at the roundtable discussion on business sustainability.
We are proud to be part of the "Sustainability Road to IFA 2024", which will mark the 100th anniversary of the event.
ESG Summit Europe
Alida and Maria Chiara at the Treedom stand at ESG Summit Europe
The first edition of the ESG Summit that took place on the 28th and 29th September was a success. Professionals from more than 200 companies have gathered to discuss criteria of environmental sustainability, social and corporate governance, business models and business management.
The organization of the event has planted a forest to celebrate the meeting and has dedicated the trees as a gift to the audience and speakers of companies such as Unicredit, BBVA, Rotary, Santander, Kerry Group, etc.
Our Head of Development for the Ibero-American region, Alida C. M. Nardi, had the opportunity to present the Treedom initiative, which was received with great enthusiasm from the public who went looking for more information at our booth.
We are delighted to have started this journey together for a greener and fairer planet!
DMEXCO Köln
Jaron and Stefanie (Serviceplan) at their panel
Like last year, we were again at the "dmexco" in Cologne - the leading event for the marketing and tech industry in Europe.
Together with Stefanie Kuhnhen from the agency Serviceplan, our Country Manager DACH Jaron Pazi gave a presentation on a topic that is particularly important to us: why the right communication of sustainability initiatives is of great importance.
We wanted to show solutions on how to communicate authentically and effectively without falling into the "greenwashing trap". After all, sustainability is not a trend, as some claim, but a necessity for a better future.
For more updates around the events we attend and much more from the world of Treedom, follow us on Instagram: @treedom_it
